From decorating cakes to shaping brands, my journey has always been rooted in creativity, strategy, and bringing ideas to life both visually and experientially.

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Based in the New York City area, I’ve been with Torico Ice Cream since 2020, where I’ve grown from Cake Decorator to Lead Decorator and Wedding Specialist, and now serve as Cake Team Production Manager. In this role, I oversee product development, manage team operations, and lead logistics across custom and seasonal cake rollouts all while ensuring the final product delivers both beauty and consistency. Working closely with couples, vendors, and event planners also taught me how to design experiences that feel as personal as they are polished.

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Midway through my time at Torico, I stepped into the role of In-House Marketing Coordinator, where I lead strategy and execution across content, brand identity, CRM, and digital engagement. I’ve contributed to everything from email marketing and social media planning to visual content creation and campaign development. I also helped build and grow Sprinkle Trail, Torico’s leadership coaching initiative, where I led the brand identity development; crafting the logo, defining brand voice, building the brand kit, and creating social and digital templates for launch.

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Beyond Torico, I’ve worked as a freelance content creator for Social Daddy Creative Agency for clients such as Shop Selene, a Jersey–based jewelry brand, where I supported visual storytelling and elevated the brand’s digital presence. In 2023, I interned at DeVito Group Agency, where I worked on multi-platform advertising campaigns for clients like White Rock Beverages and contributed to brand concepting, strategy decks, and creative research.

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These combined experiences have given me a unique edge as I understand how to operate at both a grassroots and strategic level, with insight into product, people, and positioning. I build brands from the inside out, merging creative flair with business-minded thinking to help brands grow in ways that feel intentional, expressive, and enduring.